Festive Season Critical for Small Sellers’ Survival; Regulatory Changes Could Impact Millions of Digital-First Businesses

New Delhi [India], August 21: The India SME Forum today highlighted the critical importance of the upcoming festive season for millions of small sellers across India, emphasizing how any sudden regulatory changes could severely impact their business sustainability. The festive season, which typically accounts for 35-40% of annual sales for small businesses, represents a make-or-break period for numerous MSMEs who have embraced digital commerce through platforms like Amazon, Flipkart, and Meesho. These sellers have invested significantly…