Online marketplaces prep brands for GST cut ahead of festive rush

Walmart-owned Flipkart and Amazon have initiated talks with leading brands on ways to deal with the proposed Goods and Services Tax (GST) reduction. The e-commerce marketplaces believe lower taxes could dent demand in the transitory phase as consumers may wait for prices to fall, especially for high-value goods like electronics, industry executives said.

The marketplaces are particularly concerned about the impact on their upcoming flagship festive sales, their most crucial annual sales event. This sale usually happen ahead of Navratri festival by…