Can Zepto, Blinkit, Instamart Keep Up With Pharma Rules?

Does it feel at times that Zepto, Blinkit, Instamart will try just about anything under the quick commerce format? Even the slightest hint of a shift in consumer behaviour is often enough for a new launch.

And as the biggest quick commerce companies search for high-margin categories to solve their profitability problem, their next big target is 10-minute medicine deliveries. 

For quick commerce big three – Zepto, Blinkit and Instamart – success in pharma delivery is the next milestone they aim to achieve. The trio is aiming for a 20%-30%…