Stop Trying To Make GEO Happen

“Stop trying to make GEO happen. It’s not going to happen.”

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization).

This article grew out of a LinkedIn post/open plea I wrote recently about this furore, which unexpectedly took off – approaching 10,000 impressions, four dozen comments, and plenty of laughter at bad acronym ideas. Clearly, this struck a…