Flipkart Plans AI-Powered Facelift Ahead Of Festive Sale

In a bid to attract more Gen Z shoppers on its app, the company announced the launch of large-format production studios “Creator Cities” to improve content quality

The content creator push aligns with the ecommerce platform’s bid to embed video content across its user interface

When it comes to personalisation and staying on trend, Flipkart will be leveraging AI for smarter product discovery

Ahead of its annual festive shopping event “Flipkart Big Billion Days”, the Walmart-owned ecommerce major has introduced a…