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Cashify-Google deal expected to double Pixel’s presence in India’s smartphone market

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Cashify expects its exclusive tie up with Google to sell refurbished Pixel smartphones will help the US tech major more than double its installed base in the world’s second largest market, a top official said.

Earlier Wednesday, refurbished devices platform Cashify said it has partnered exclusively with Google to sell certified Pixel phones across India.

The deal aims to strengthen Pixel’s foothold in the country, where its current market share stands at less than 2%. Cashify’s CEO Mandeep Manocha told ET that Pixel’s share of the installed…

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