What To Expect AT NESS 2025: Surviving The AI-First Era

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own.

For anyone who isn’t paying attention to news SEO because they feel it isn’t their relevant niche – think again.

The foundations of SEO are underpinned by publishing content. Therefore, news SEO is relevant to all SEO. We are all publishers online.

John Shehata and Barry Adams are the experts within this vertical and, between them, have experience working with most of the top news publications worldwide.

Together, they founded the News and…