Threads challenges X by offering free support for up to 10K characters, plus prominent links

After recently being spotted testing a way to share longer text, Threads, Meta’s X competitor, is now officially rolling out the feature that allows users to attach up to 10,000 characters of text to their post. The addition has been designed with the needs of creators in mind, as it supports linking out to content outside of Threads, like newsletters, blogs, podcasts, and more.

Before this update, Threads supported 500 characters — which is already far more than the 280 characters offered to X’s unverified users. However, X in 2023…