Analysts expect festive online sales to grow 30% after GST relief

Ecommerce major Amazon India announced the dates of its flagship Great Indian Festival soon after the Goods and Services Tax Council cut rates on categories such as footwear and apparel (priced up to Rs 2,500), handbags, chocolates, namkeens, and appliances including televisions.

The month-long sale will begin on September 23, a day after the new GST rates are implemented. Analysts said the timing of the tax revision, just ahead of the festive season, is likely to drive demand.

“Ecommerce platforms are definitely going to spur sales through the…