HMD bets on Gen Z vibes with new sub-10k smartphone, Sanya Malhotra leads the charge

HMD has made a bold entry into India’s competitive sub-₹10,000 smartphone market with the launch of its new device, the HMD Vibe 5G. More than just another specs-driven phone, the brand is positioning it as a lifestyle statement, backed by a vibrant campaign featuring actor Sanya Malhotra.

For Malhotra, the campaign’s message of “claiming your vibe” resonates personally. Speaking to Storyboard18, she explained that comfort, confidence, and self-expression define her connection with the brand. Having used HMD’s devices, including the Barbie…