Tech
HCLSoftware launches AI-first MarTech platform Unica+ in India
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HCLSoftware on Tuesday announced the launch of HCL Unica+, an AI-first marketing technology platform designed for what it calls the “Intelligence Economy.”
The company said Unica+ will help businesses deliver hyper-personalised, data-driven marketing at scale, addressing the challenges of India’s diverse, multi-lingual market and digital-native population.
“We’re moving beyond the Attention Economy into the Intelligence Economy,” said Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions,…
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