Urban Company’s fresh investment push on 15-minute house-help category may weigh on profitability

At-home services platform Urban Company has gone public at a time when the startup is re-entering an investment phase with a new category. A market leader that has fended off competition multiple times in its 11 years, Urban Company is again facing venture capital-backed rivals in the 15-minute house-help segment – which founder and CEO Abhiraj Singh Bhal called “strategic” to its growth plans.

“We believe this (house help) category can drive significant strategic growth for Urban Company over the next four to five years,” Bhal told ET in an…