Is OYO Ready For The Spotlight? 

What’s in a name? Especially one that most people might not even utter.

Few people think of Zomato as a brand under Eternal even after the rechristening was seeded into our minds very early on, much before it became official. Eventually we will come to terms with Eternal too.

OYO changing the name of its corporate parent entity from Oravel Stays to PRISM could end up taking just as long to enter common parlance, if at all. But perhaps that’s missing the point behind both these changes.

The switch to Eternal was because Zomato was longer…