Amazon’s new AI agent can make an ad from start to finish – how to try it

Follow ZDNET: Add us as a preferred source on Google.

ZDNET’s key takeaways

• Amazon says its new agent lowers the barriers to high-quality ad production.
• The agent “acts like a creative partner and strategist at your fingertips,” the company says.
• It’s accessible via a new “chat” feature in Creative Studio.

Amazon has launched a new AI agent that automates virtually every step of the advertisement-production process, from audience research to ideation to storyboarding to the production of a short…