Bershka launches on Myntra, with a Gen Z-first fashion play

New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra’s 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season.

The street wear giant debuts with 1,200+ styles across women’s and men’s wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India‘s GenZ cohort on Myntra.

The tie-up strengthens Myntra’s international portfolio and Gen Z proposition, aligning…