Amazon to pay USD 2.5 billion to settle FTC allegations it duped customers into enrolling in Prime

Amazon has reached a historic $2.5 billion settlement with the Federal Trade Commission, which said the online retail giant tricked customers into signing up for its Prime memberships and made it difficult for them to cancel after doing so.

The Seattle company will pay $1 billion in civil penalties — the largest FTC fine in the FTC’s history, and $1.5 billion will be paid to consumers who were unintentionally enrolled in Prime, or were deterred from cancelling their subscriptions, the agency said Thursday.

The trial in Seattle started this week…