The Dark Side Of Festive Sales, Another Zaggle Acquisition & More

Dark Patterns Haunt Ecommerce Sales

India’s ecommerce giants are raking in the moolah this festive season with over $11.5 Bn in GMV since the beginning last week. 

But behind the flashy discounts and countdown timers lurks a persistent menace: dark patterns. 

From basket sneaking to bait-and-switch pricing, ecommerce platforms like Amazon and Flipkart are deploying various strategies that are designed specifically to nudge shoppers into buying faster, adding more products to their carts, and…