Hyperpure eyes home bakers, caterers amid Blinkit model shift

Hyperpure, the business-to-business grocery supply arm of Zomato parent Eternal, is looking to tap home bakers, caterers, street food vendors and small-scale party suppliers to broaden its customer base beyond restaurants, hotels and cafes, a person aware of the development said.

The push comes as Hyperpure braces for a revenue squeeze after it stopped supplying groceries to sellers on the group’s quick-commerce platform Blinkit – which had contributed more than 60% of its topline, the person said.

Blinkit switched to an inventory-led model from…