What Are The Most Common Hreflang Mistakes?

This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites:

“I’m expanding into international markets but I’m confused about hreflang implementation. My rankings are inconsistent across different countries, and I think users are seeing the wrong language versions. What are the most common hreflang mistakes, and how do I audit my international setup?”

This is a great question and an important one for anyone working on websites that cover multiple countries or languages.

The hreflang…