Apple Warns App Tracking Transparency Could Be Disabled in Europe

Apple said today that it might be “forced” to disable a key anti-ad tracking feature in the European Union, reports DPA International.

“Intense lobbying efforts in Germany, Italy and other countries in Europe may force us to withdraw this feature to the detriment of European consumers,” Apple said in a statement to DPA.

Apple is referring to App Tracking Transparency (ATT), a feature that lets iPhone and iPad users decide whether to allow apps to track their activity across other apps and websites for…