Crowdfunding Tips from Crowd Supply’s Helen Leigh

Crowdsourcing has become a go-to for independent and open-source hardware creators hoping to turn a cool prototype into a polished product. But many projects fail along the way, often for nontechnical reasons.

Helen Leigh is the director of business development at Crowd Supply. A division of Mouser Electronics, Crowd Supply is a crowdfunding site for small hardware manufacturers making novel products. Leigh spoke with IEEE Spectrum about what makes a crowdsourcing project successful, and how Crowd Supply…