How To Manage Stakeholders When An Algorithm Update Hits

In this edition of Ask An SEO, we address a familiar challenge for marketers:

How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops?

This is an all-too-common issue that SEOs will encounter. They have strong plans in place, the buy-in from their leadership, and are making great strides in their organic performance.

When disaster strikes – or, more specifically, a Google algorithm update – all of that goodwill and great results are lost overnight.

What’s worse is, rather than doubling down and trying to…