Ten Protocol Exec Argues Long-Term Crypto BuildIing Is Impossible

Most crypto projects will struggle to build anything long-term as they are forced to constantly chase new narratives to attract investors, according to Ten Protocol’s head of growth, Rosie Sargsian.

In a Saturday article posted on X titled “Why Crypto Can’t Build Anything Long-Term,” Sargsiai suggested many crypto founders have paper hands, switching gears at the first sight of trouble. 

“Traditional business advice: don’t fall for sunk cost fallacy. If something isn’t working, pivot. Crypto took that and did sunk-cost-maxxing,” she…