Apple TV execs talk 2026 content lineup, ad-supported plans, and more

Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more.

Eddy Cue and more discuss Apple TV’s current success and future ambitions

This has undoubtedly been a breakout year for Apple TV.

The streamer started strong with Severance, then kept the hits rolling throughout the year, including a theatrical win with F1. And the streamer’s latest…