Google AI Overviews Appear On 21% Of Searches: New Data

Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics.

Here’s a concise look at the patterns and how they may affect your strategy.

What The Analysis Found

AI Overviews appear on 20.5% of all keywords. Specific query types show notable variance, with some categories hitting 60% trigger rates while others stay below 2%.

Patterns Observed Across Query Types

Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven…