Threads targets podcasters with new features, aiming to become the home for show discussions

Threads, Meta’s competitor to X, will now begin targeting a specific type of creator: podcasters. The company said on Tuesday that Threads will focus on bringing more discussions around podcasts to its app and helping creators promote their shows.

Initially, Threads will roll out a couple of new features to help on this front. For one, it will give podcast links in the feed a unique and more pronounced look, with colorful backgrounds and image thumbnails, making them easier to spot.

Creators, meanwhile, will get a dedicated spot in their…