Black Hat SEO Is Back

For as long as online search has existed, there has been a subset of marketers, webmasters, and SEOs eager to cheat the system to gain an unfair and undeserved advantage.

Black Hat SEO is only less common these days because Google spent two-plus decades developing ever-more sophisticated algorithms to neutralize and penalize the techniques they used to game the search rankings. Often, the vanishingly small likelihood of achieving any long-term benefit is no longer worth the effort and expense.

Now AI has opened a new frontier, a new online gold rush….