Predicting Future Impact Of Content Marketing

This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd.

Marketing can contribute to company growth in many different ways: Net new sales, customer retention, reduces risk from competitors, sometimes creates new revenue streams (like events) that impact more than one company goal, bringing a product to market successfully, feature adoption/upsells, to name a few.

The challenge marketers have is convincing multiple stakeholders that their work did, in…