Furlenco raises Rs 125 Cr from Sheela Foam and others

Subscription-based furniture rental firm Furlenco has raised Rs 125 crore ($15 million) in a new funding round from Sheela Foam Limited, with additional participation from Whiteoak and Madhu Kela. 

This marks Sheela Foam’s (the parent company of Sleepwell) first investment in Furlenco since acquiring a 35% stake in the company in July 2023, a deal that involved a cash outlay of Rs 300 crore.

The new funds will be used to expand its product portfolio, strengthen omnichannel operations, and prepare the business for public-market readiness through…