‘Tis the season for wrap-ups, as Google just announced its Year in Search 2025 to show us what the world’s been searching for, alongside listening to on Spotify or watching on YouTube.
You can see a small selection of highlights in the accompanying The Keyword blog post, but the dedicated site is well worth playing around with, so you can learn what’s happening on a global or regional basis in detail. But let’s take a quick look at the overall results to take the pulse of the world’s Googlers through…