Zepto’s Year In Focus, GenWise Shuts Shop & More

Zepto’s Turbulent 2025

Zepto’s 2025 was anything but smooth. The quick commerce unicorn bled market share to rivals, saw leadership exits, mass layoffs, and mounting user complaints. So, what derailed Zepto’s growth rhythm in 2025?

The Cash Burn Crisis: Zepto’s year was defined by retreat, not conquest. The startup’s plan to file draft IPO papers by June collapsed as monthly burn skyrocketed, driven by the need to defend turf against better-funded competitors. Zepto was forced into unsustainable spending that eroded unit economics…