Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media.

Google introduced a new API that makes it easier to bring first party data into Ads. YouTube shared improvements to the Shorts advertising experience. LinkedIn launched Reserved Ads to give advertisers more control over pricing and delivery.

Here is what stood out and why these updates matter for day-to-day execution.

Google Launches Data Manager API

Google announced the Data Manager API, a new way for advertisers to push their offline…