SaaS firm Wingify acquires Blitzllama to push AI-led user research

Software as a service (SaaS) firm Wingify, which operates the experience optimisation platform VWO, announced the acquisition of Blitzllama, an AI-powered user insights platform that helps businesses capture and analyse customer feedback in real-time. This is expected to deepen VWO’s capabilities in user research and enhance its offerings.

Under this deal, Blitzllama’s existing customers will transition to the VWO platform, and will continue to have access to its data and support. In a statement, the companies said their combined capabilities will…