Apple
Apple Best Positioned to Weather DRAM Price Surge, Says Counterpoint
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Apple and Samsung are best equipped to handle rising memory chip costs that could drive down global smartphone shipments by 2.1% in 2026, according to new data from Counterpoint Research.
Image credit: iFixit
In its latest projection for the smartphone market next year, the firm has downgraded its forecast from a previously expected 0.45% growth, citing a memory shortage that has pushed component costs up 10% to 25%. Chinese brands like Honor and Oppo are said to face greater pressure due to lower profit…
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