How To Track User Journey In GA4 To Make SEO Wins More Visible

Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this actually drive?”

Years ago, I used to think this was just a communication gap. Over time, I realized the issue wasn’t communication at all; it was measurement. Most SEO dashboards stop at visibility and traffic, so of course, decision-makers don’t see the true value.

Traditional metrics tell us only how users arrive. They reveal almost…