Instagram Debuts Dedicated Television App for Amazon Fire TV

(Bloomberg) — Meta Platforms Inc.’s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen. 

The app will initially launch on Amazon.com Inc.’s Fire TV platform, the company said Tuesday, describing the offering as a test. Eventually, Instagram aims to expand onto other TV platforms to reach as many consumers as possible. 

Instagram boss Adam Mosseri hinted at a TV app from the stage at Bloomberg’s Screentime conference in Los Angeles in October. If people are consuming…