X ‘Bid Adieu’ to the Twitter Brand, but Now It’s Suing to Keep It

Elon Musk’s X may have dropped the Twitter name, but it doesn’t want anyone else to use it.

The social media company, formerly known as Twitter, filed a lawsuit Tuesday in federal court in Delaware against a startup called Operation Bluebird, accusing it of trademark infringement over plans to revive the Twitter brand.

Musk bought Twitter in 2022 for $44 billion. About a year later, the company rebranded as X. Now, however, X is arguing in court that “the Twitter brand is alive…