Home services startup Pronto eyes $25 million fundraise at $100 million valuation

Home services startup Pronto is in advanced discussions to raise $25 million in equity funding from various investors, including Epiq Capital, as well as existing backers Glade Brook Capital, General Catalyst and Bain Capital, according to sources aware of the matter.

The round is being negotiated at a valuation of around $100 million and comes at a time when the 10-minute house-help category is heating up, with venture capital firms increasingly deploying capital into the space.

Pronto last raised $11 million in August, in a funding round co-led by…