Surge in India’s AI adoption powered by free use of ChatGPT, Gemini, Perplexity

OpenAI, Google, and Perplexity are ramping up competition in India by offering free access to their premium artificial intelligence tools, targeting one of the world’s fastest-growing digital markets. This has led to a boom in AI usage in India.

Usage surges as India becomes AI test bed

According to a Sensor Tower report, active ChatGPT users in India have jumped a massive 607% year-on-year between 2024 and 2025. A separate Bank of America Securities’ (BofA) report states that as of December 17, ChatGPT had over 65 million daily users in India,…