Aspirations, Data & Innovations:The New Consumer Playbook For D2C

To decode the changing landscape, Inc42 and Cashfree Payments recently hosted the first roundtable of the D2C Leader’s Boardroom Series in Delhi.

The most significant demographics in the D2C market, as 74% of Gen Z shoppers and 62% of millennials purchase from D2C brands.

India’s e-payment ecosystem has matured quickly, driven by the proliferation of digital payment solutions and the transformative impact of ecommerce.

Today’s D2C consumers have an inherently digital approach. They spend considerable time…