Has Food Delivery In India Hit A Dead End?

Does Zomato want to zoom into the trail of big tech name-changers? 

Perhaps so. But, whether Deepinder Goyal’s Eternal will be the game-changer for the flagship food delivery brand is a $30 Bn question that only time can answer. 

If anything this rebranding of the startup signifies, it is the chief executive’s ambition to build a big business empire that would shroud how a slowdown in India’s INR 5.5 Lakh Cr food delivery sector is fast eating into Zomato’s bottomline.

Eternal will spread the cover on the troubled core of the…