Tech
How This Ex-American Express CEO Wants To Change The Luxury Concierge Paradigm In India
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SUMMARY
Founded in 2023 by Manoj Adlakha, a former executive at American Express, RedBeryl aims to redefine luxury concierge services in India by offering highly personalised, 24/7 lifestyle management tailored to the unique needs of its members
To make its services more accessible, the brand has forged alliances across 85 Indian cities and 25 international destinations. It also promises a seamless access to VIP airport assistance, elite mobility services, and exclusive club memberships
The startup enjoys a strong association with luxury…
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