Adobe CEO bets on India’s billion creators, says AI tools see strong uptake

Adobe is betting big on India’s vast base of content creators and storytellers, with its AI tools seeing enthusiastic adoption across the country, CEO Shantanu Narayen told CNBC-TV18.

“We believe everybody has a story to tell,” said Narayen on the sidelines of World Audio Visual Entertainment Summit (WAVES) 2025 at the Jio World Convention Centre in Mumbai. “You have a billion creators here in India, and we want every one of them to use Adobe products.”

India is already showing strong engagement with Adobe’s AI-powered offerings. Narayen…