AI
Weeks after Amazon’s Alexa+ AI launch, a mystery: where are the users?
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More than six weeks after Amazon.com began rolling out the new Alexa+ generative artificial-intelligence-powered voice assistant to hundreds of thousands of people, there is scant evidence it is in regular customers’ hands.
The new service was meant to be a triumph for Amazon after several delays in revamping Alexa in the age of AI chatbots like ChatGPT. The company signalled its significance by bringing CEO Andy Jassy to a February press event in New York where it showcased Alexa+’s capabilities and promised customers would start getting invite…
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