Reliances’ AJIO, Myntra Stop Sale Of Turkish Brands

Industry sources told Inc42 that Myntra began deprioritising the visibility of these brands when tensions between India and Pakistan escalated before the ceasefire last week

However, the sale of these products has now been completely suspended

This move reflects a broader reassessment of foreign partnerships and a stronger alignment with national interests amid rising geopolitical tensions

Amid growing calls to boycott Turkey for its support to Pakistan in its standoff…