Tech
Health-focused food brands clock revenue gains on back of quick commerce, wider reach
Rising consumer awareness in India, higher disposable incomes and expansion of quick commerce are driving growth for health-focused food brands such as Farmley, Yoga Bar, The Whole Truth Foods and SuperYou, multiple founders and investors told ET.
This momentum has helped several players improve financial performance and attract investments, as healthier snack options gain popularity across urban and smaller markets.
India’s “healthy snacking” market is estimated to be worth about $4 billion and is projected to grow at a pace 3.5 times faster…
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