POP Raises $30 Million from Razorpay to Build Loyalty-Driven Payment Ecosystem for Next-Billion Consumers

In a significant move to redefine India’s digital payment and commerce experience, Bengaluru-based fintech startup POP has raised $30 million in funding from Razorpay, one of the country’s leading full-stack financial services firms. The strategic investment signals Razorpay’s growing commitment to solving two critical challenges in Indian digital commerce: high customer acquisition costs for merchants and the lack of engaging rewards for consumers.

Founded by Bhargav Errangi, POP operates a “rewards-first” consumer payments app that…