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Myntra’s entry to quick commerce in Delhi-NCR and Mumbai hold key considerations
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Amidst critical operational challenges in the quick commerce sector related to hiring and retaining delivery partners, ecommerce major Myntra has rolled out its 30-minute delivery service M-Now in Delhi NCR and Mumbai.
Myntra piloted M-Now in Bengaluru in December last year, initially with about 10,000 stock-keeping units (SKUs). ET had reported on December 4 that the online fashion company plans to take the service to Mumbai, New Delhi and Pune in the coming months.
Myntra chief executive Nandita Sinha, had told ET in an interview that the fashion…
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