India’s quick commerce booms in metros, but stays in slow lane in non-metros

India’s quick-commerce sector is growing rapidly but struggles to scale profitably beyond metros, with non-metro areas contributing a mere 20% of gross merchandise value (GMV) due to lower demand, digital maturity, and local shopping habits, a report said.

According to market research firm Redseer, the Indian quick commerce industry grew by approximately 150% year-on-year during the first five months of 2025, fuelled by the rapid rollout of “dark stores,” aggressive category expansion, and fierce competition.

Yet, despite this explosive growth and the…