Blinkit Is Reshaping Its DNA, Inside BeepKart’s Fall & More

Blinkit Is Reshaping Its DNA

Leaving the vestiges of its marketplace origins behind, Eternal-owned quick commerce major Blinkit is moving towards an inventory-led model. 

The New Order: Under the inventory model, Blinkit will directly purchase goods from sellers, rather than facilitating third-party listings on its marketplace. Putting the plan in motion, the company has already informed its sellers about the potential move. 

Why Shift Now? By controlling the stock, Blinkit can implement dynamic pricing, launch exclusive offerings, bundle…